Great Video..Evolution

Evolution was an advertising campaign launched by Dove and this video was part of it. It was a video circulated through viral marketing (http://en.wikipedia.org/wiki/Viral_video) and this video was viewed 8 million times..the number only shows the popularity it received. Has also won couple of awards. Successfully showed the pressure women feel to always look flawlessly good. And it is a also a wonderful example of an Ad that differs from other ads in that, it doesnt massage the consumers' ego, rather creates a contradiction and triggers affinity towards its product